Dan Hall works at Millie’s Cookies, helping bring food brands into the digital age. With a background in e-commerce and digital marketing, he’s worked across a range of brands in both B2C and B2B - basically anywhere food meets the internet.

A keen home cook and enthusiastic traveller, Dan spends as much time exploring new flavours as he does improving online customer journeys. Today, he’s sharing the story of digitalisation at Millie’s Cookies - what’s worked, what hasn’t, and why transforming a food business can be a little less predictable than following a recipe.