Jochem Hummel is an Associate Professor at Warwick Business School whose research explores how digital platforms and artificial intelligence evolve and create value over time. He studies how firms build and scale platforms, how they rethink value creation and capture and how new technologies reshape these processes. He has published in leading academic journals including work on the rapid rise of Douyin (TikTok) and on the use of AI in expert decision-making by lawyers. His current research examines how agentic AI is transforming platform growth and in some cases, undermining the monetization mechanisms firms rely on.